Designing A Website With The Customer In Mind
Designing a site is pretty easy, but a lot of people take it in the wrong direction.
it is easy to get a website template and go wild, but you have to remember that what looks nice isn’t necessarily what is best.
First of all, what colour scheme looks nice is subjective, so you may be doing what looks nice for you, but not to a large group of your customers. Doing too many colours can make your site look dated, and dated usually looks untrustworthy. you don’t want your customers to think your website was designed by a teenager in computer class who went crazy with pictures and colours. it needs to look professional.
Secondly, the colours that show up on your monitor might be very different to what shows up on your customers monitor, so choosing a colour that is calming for you might be very bright on your customers monitor.
Choosing a colour that encompasses your entire background can be quite a strain on the eyes. You might think this gentle blue background will be calming for your customers, but it may be brighter on their monitor making it a bit of an eye-sore.
Thirdly, you need to design it with your content in mind. I see a lot of people that start to build their website with the colour schemes first. There is nothing wrong with this, as long as you know what your content is going to look like. You might be tempted to make your website background the same colour as your logo, to make your website more uniform. Doing this will make your logo undistinguishable from your background.
Also, your content text should be contrasting to your background, making it easy to read. Having a coloured background can make it a strain to read the text. This is something to keep in mind.
The best way to build a site isn’t to build it for you, build your website for your customers and you will see success.