Basic List Building Secrets
Everyone involved in ecommerce has their own ideas list building secrets- some may be good, many are usually bad and the rest will be product specific and may not work for you. Here are some basic list building secrets that you can use to get started – modify these to suit your own circumstances as every business is different.
List Building Secrets
The first secret is to forget about gigantic lists – people will tell you about how to create lists with thousands of names but unless these names are those who are serious potential customers, what good are they to you? But a focused list of 200 email addresses of people who are interested in what you are selling and are likely to buy the product is much more valuable – you will be able to refine your marketing to arouse the interest of these potential customers and achieve much better results.
Use a squeeze page with a free download to get email addresses – those who download something related to what you are selling are people who are interested in what you have to offer. Once you have email addresses, make sure that you regularly send them content of quality that addresses their interests so that they are constantly reminded that you exist and that they can buy from you because you are as reliable and your products are of the same high quality as your communications with them. Once people start trusting you, you can ask them for references and while few will reply, those who do will be giving you addresses of those who are like them and will be interested in what you have to offer and the fact that you are communicating with the new customer through a reference means that trust has already been established with your new contact. Also, do not think that once you have email addresses you can stop there – ask people whom you are mailing regularly for more information about themselves to refine your marketing efforts; but be discrete and do not appear to be intrusive. Use surveys and opinion polls to get the information you want without appearing to be nosy.
Check out what your competitors are doing by joining their mailing lists under a different email address – it’s a great way to learn their list building secrets. But keep mind that the most important of all list building secrets is not to worry about the size of your list but about how effective it is in getting you business.
