Setting up a website is often the easiest part of starting an online business and many people after, setting up great sites sit back and wait for business to start pouring in. It doesn’t work that way and to succeed you need to place your site where people can find it so that can come there and, hopefully, buy from you. This means you have to optimize your page so that it comes up high in the search engine results and here are four simple search engine optimization steps to help you.
- The first of the search engine optimization steps is to find the right keywords – the words and phrases that people will use when searching for something related to your website and to ensure that these words and phrases are part on the text on your page. Remember that the keywords you chose and use should be relevant to what you are selling – just because “sex” is a popular search term that does not mean that a site devoted to gardening can fill up the text with “sex”. It will, in fact, anger people because they will know they have been tricked into coming to the site and there is nothing to be gained by getting a bad reputation. Some parts of your text like the title, headers and sub-headers are given more importance by search engines so ensure that your keywords are used in them we call this local seo.
- The meta description of your website – the few words about it that appear below the link in the search results page – must have you keyword in it. This is very important as these words will influence whether a person clicks your link or someone else’s so ensure the keywords appear here.
- The more links you have to your site, the better will be the search ranking so look for opportunities to place links on blogs, other websites and ezine articles, etc. If you a good writer, you could consider writing the blogs and articles yourself. Of course, for both blogging and articles, the matter must be relevant to what your website has to offer because there is no point putting links to a pet care site on a blog about politics.
- The last of the initial search engine optimization steps is to keep searching for yourself on a regular basis to see how your site is doing in the search results so you can make modifications to improve your ranking. This is a trial and error method, but with patience you will soon get the hang of it and find your ranking improving.
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